If you still think that the society pages as Facebook, Myspace and Twitter is just a meeting point for teenagers entertained, get ready for a big surprise! Over 50% of users of social sites have more than 50 years. Under this system, one of the most important newspapers in Chile was published a few days ago that the famous Hollywood Twitter.com-to-use one of the social pages has grown exponentially recently – to keep their fans informed about their chores. Is the new revolution to be made personally a huge audience through cyberspace?

You wonder why someone would like to do this. The answer lies in numbers, say banknotes. The rapid growth of the society pages has not gone unnoticed by those who have an Internet business. Thus they have become an important vehicle for advertising and selling on the web.

What happens is that the Internet has also been changing. Initially to started as a so-called “Web 1.0.” At that time the Internet was marketing through websites that offer their products without having the closest relationship with their customers. However, it was soon discovered that people make the decision to buy a product on the Internet as the confidence that you are the seller.

That is how the “Web 2.0″ with blogs, social pages, audios and videos, all designed to give the person behind the product. If that person is capable of projecting a image of integrity and trust, will have much more success in their sales that a seller is limited to offering its products in the traditional way.

This change is also being felt in the offline advertising (not internet). More and more companies are realizing that the propaganda based on a positive relationship with the customer is much more effective than propaganda breakpoint, as would be a commercial on television, for example. So the next time you see your teenager to chat with friends in Facebook, grab the hand to show you how social sites!

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